
Agency reporting platform comparison
Rankley vs AgencyAnalytics: which is better for local SEO reporting workflows?
AgencyAnalytics is built for automated dashboards and scheduled reporting across many marketing channels. Rankley is built for sales-stage local audits and shareable reporting workflows—optimized for clear findings, prioritized actions, and client-ready outputs agencies can use to close, onboard, and report ongoing progress.
Best for
Sales-stage local audits + shareable reporting
AgencyAnalytics best for
Multi-channel reporting at scale
Setup
Fast audits vs connected-source dashboards
Updated
2026-02-02
On this page
Choose based on how you deliver reporting
Rankley is built for prospect-ready local audits and shareable reporting workflows. AgencyAnalytics shines when you need multi-channel client reporting at scale with lots of integrations.
Choose Rankley if…
Recommended- You want sales-stage audits without requiring full analytics access upfront.
- You need prospect-ready local visibility checks plus prioritized actions.
- You prefer an audit-to-report workflow that’s easy to present in sales calls.
- You want shareable report links with a clean, white-label presentation.
- Your clients need clarity on what to fix next in local SEO.
- You want to use local audit clarity for ongoing reporting (monthly/quarterly) when local visibility is the priority.
Quick takeaway
If you need prospect-first local audits with clear next steps and shareable outputs, Rankley fits the sales-stage workflow.
Choose AgencyAnalytics if…
- You need multi-channel client reporting (SEO/PPC/social) in one platform.
- You want 80+ integrations for ongoing reporting across your stack.
- You manage reporting at scale across many clients and need automation.
- You want white-label dashboards and reports (including custom domain support).
- You need SEO rank tracking plus GBP reporting modules for ongoing monitoring.
- Your core workflow is rolling KPI monitoring rather than audit-first storytelling.
All tools have strengths — choose based on your workflow and depth needed.
Key differences that matter in real workflows
A fast, fair breakdown of how Rankley compares to AgencyAnalytics—so you can choose based on how you work.
Sales-stage audit flow vs. ongoing reporting at scale
Rankley is designed around sales-stage local audits and client-ready reporting you can share immediately
Rankley
- Audit-first workflow built for closing and onboarding.
- Shareable reports with clear next steps.
AgencyAnalytics
- Connected-source dashboards and scheduled reporting.
- Built for ongoing reporting operations across many clients.
Local audit clarity vs. multi-channel dashboard breadth
Rankley prioritizes local audit clarity and actionability
Rankley
- Local-first findings + prioritized actions.
- Reporting designed for stakeholder clarity.
AgencyAnalytics
- Broad marketing KPI visibility.
- Dashboards/reports across many channels.
Prospect workflows (no access friction) vs. connected-account reporting
To report on ongoing performance in a dashboard, you typically connect data sources
Rankley
- Sales-stage audits without heavy setup.
- Fast time-to-first reportable output.
AgencyAnalytics
- Best once data sources are connected.
- Strong recurring reporting after setup.
Shareable audit story vs. rolling KPI monitoring
Rankley is designed to tell a clear audit story that supports decisions and next steps
Rankley
- Narrative audit outputs with next steps.
- Great for sales calls and onboarding.
AgencyAnalytics
- Dashboards and automated scheduled reports.
- Great for ongoing performance monitoring.
Local-first vs. cross-channel reporting suite
Rankley’s core focus is local visibility and local audit workflows
Rankley
- Local visibility workflows and audits.
- Designed around local SEO delivery.
AgencyAnalytics
- Cross-channel client reporting suite.
- Better when you want everything in one reporting hub.
Feature breakdown
A scannable matrix of what each platform is designed to do best — and where the workflow differences show up.
How to read this: each row includes a one-line “why it matters” and a quick capability note.
Choose Rankley when…
- You need sales-stage local audits that are easy to share and explain.
- You want an audit-first workflow with prioritized actions.
- You want to move from audit → report → close → onboard quickly.
- You prefer stakeholder-ready reporting over complex dashboards.
Choose AgencyAnalytics when…
- You need automated dashboards and scheduled reports across many channels.
- You manage reporting at scale across many clients.
- You want broad integrations and templated reporting workflows.
- You prioritize rolling KPI monitoring (monthly/QBR reporting).
Either works when…
- You want to use Rankley for audits and AgencyAnalytics for multi-channel dashboards.
- Your workflow blends sales-stage audits with ongoing reporting ops.
- Your priority is either audit clarity (Rankley) or dashboard breadth (AgencyAnalytics).
Best for sales-stage & prospecting
Prospect-ready audit workflow
Rankley edgeDesigned for pre-sale conversations.
Rankley
AgencyAnalytics
Works without full analytics access
Rankley edgeMinimize access friction in the sales stage.
Rankley
AgencyAnalytics
Time-to-first client-ready output
Rankley edgeHow fast you can generate a stakeholder-ready deliverable.
Rankley
AgencyAnalytics
Multi-client / agency workflow
DependsRepeatable delivery across clients.
Rankley
AgencyAnalytics
Local SEO & visibility audits
Local SEO audit clarity
Rankley edgeMaps/GBP visibility packaged with clear next steps.
Rankley
AgencyAnalytics
GBP reporting module
AgencyAnalytics edgeGoogle Business Profile reporting integration.
Rankley
AgencyAnalytics
Local/Maps rank tracking
AgencyAnalytics edgeTrack local rankings over time.
Rankley
AgencyAnalytics
Reporting & stakeholder outputs
Shareable report links
DependsEasy stakeholder sharing without exports.
Rankley
AgencyAnalytics
How the workflows actually differ
One approach is optimized for fast, client-ready audits you can act on. The other is optimized for ongoing research, monitoring, and iterative optimization.
Audit → share → act → repeat
Best for sales-stage + local audit clarity- 1
Identify a prospect or client
Choose a location to audit (sales-stage or existing client).
- 2
Run a local audit
Surface visibility gaps and opportunities.
- 3
Prioritize fixes and opportunities
Turn findings into a clear action list.
- 4
Generate a share link (and optional PDF)
Use the output in sales calls, onboarding, and stakeholder updates.
- 5
Repeat monthly as needed
Use audit clarity for ongoing local reporting cadence.
Outcome
A client-ready audit story with clear next steps.
Connect → dashboard → schedule → monitor
Best for multi-channel reporting at scale- 1
Connect data sources
Integrate SEO, PPC, social, and other reporting sources.
- 2
Build dashboards and templates
Standardize reporting across many clients.
- 3
Schedule monthly reports
Automate delivery and reporting cadence.
- 4
Monitor KPIs across channels
Track performance trends and changes over time.
- 5
Client QBR reporting
Use dashboards/reports to guide QBRs and ongoing communications.
Outcome
Recurring KPI visibility across many channels and clients.
FAQs
Quick, plain-language answers teams ask when comparing Rankley and AgencyAnalytics.
These cover the most common objections and decision points before choosing a tool.
Need help deciding?
Tell us your workflow • we’ll recommend the cleanest setup.
Ready to see Rankley in action?
Get a 15-minute walkthrough of prospect-ready audits and shareable reporting—so you can decide if it fits your workflow vs. AgencyAnalytics.
- Prospect-ready audit in minutes
- White-label share link or PDF
- Built for multi-client workflows
No hard pitch • 15 minutes • Built for agencies & freelancers