Core Listing
Checks the foundational business information customers and Google rely on first.
- Business name
- Primary category
- Phone number
- Hours
- Website
- Claimed status
35 / 35
ExcellentFree Tool
Free Google Business Profile Audit Tool
See what may be holding your profile back.
Run a free Google Business Profile audit to check your profile completeness, categories, reviews, photos, activity, website signals, and local context. Get a clear snapshot of what's working, what may need attention, and prioritized next steps to improve your visibility in Google Maps. No login required.
Free to run
No credit card required
No Google account access
We only analyze public information
Business-specific
Built around your actual profile
Read-only
We never change your profile
Audit Overview
One audit. Five important areas of your local presence.
Rankley reviews the public signals that shape how your business appears in Google Maps and local search, then organizes them into five clear areas so you can quickly see what looks strong and what may deserve attention.
Example scores shown below. Your audit results are specific to your business.
Services & Customer Signals
Reviews how clearly the profile communicates what your business offers and what customers associate with it.
- Services
- Additional categories
- Attributes
- Customer themes
- Service relevance
12 / 20
Needs attentionReputation
Analyzes the trust signals created by ratings, review volume, freshness, and responses.
- Average rating
- Total reviews
- Review recency
- Review frequency
- Owner responses
20 / 25
StrongVisuals & Posts
Looks at whether the profile looks active, current, and useful to prospective customers.
- Photos
- Photo freshness
- Recent posts / activity
- Visual completeness
10 / 20
OpportunityWebsite & Schema
Reviews website signals that help support your business information across search.
- HTTPS
- Website connection
- LocalBusiness schema
- Contact consistency
- Sitemap / robots
- Basic technical signals
20 / 20
ExcellentYour final audit also prioritizes the findings so you know what deserves attention first.
See how recommendations are prioritizedPrioritized for you
Don’t just get a score. Know where to start.
A score is useful, but the more important question is what deserves attention next. Rankley highlights a priority based on the issues found in your audit, then gives you the context behind the recommendation.
Sample report UI. The recommendation and snapshot illustrate separate audit scenarios, not your business results.
Start Here
Generate more recent Google reviews
No recent reviews were found in the last 90 days. Fresh review activity can help strengthen customer trust and keep your profile looking active in Google Maps.
Why this matters
Recent reviews signal to both customers and Google that your business is active, relevant, and providing a positive experience.
Visibility Gap
Fresh photos, complete profile details, and relevant signals can help your business appear more confidently in local search.
Trust Gap
Review freshness, volume, and response activity help shape how trustworthy the profile feels.
Conversion Gap
Clear services, photos, website details, and profile completeness can help turn profile views into customer actions.
Reputation Snapshot
- Average rating
- 4.7
- Excellent
- Total reviews
- 186
- Good
- Owner response rate
- 82%
- Strong
- Reviews in last 90 days
- 12
- Needs attention
Review distribution
186 total reviews
- 568%
- 418%
- 38%
- 24%
- 12%
Recent reviews
Jamie R.
2 weeks ago
“The team was responsive, professional, and easy to work with. Highly recommend!”
Alex M.
1 month ago
“Great experience overall. Communication was clear and the service was solid.”
What's working well
Positive signals already in place.
- Business name present
- Primary category set
- Phone number present
- Website connected
- Hours provided
- Profile appears claimed
Needs attention
The biggest opportunities found in the audit.
- Limited recent review activity
- Service details could be stronger
- Profile posting is inconsistent
- Photo freshness may be low
- Website schema needs review
- Additional categories could help
Your business at a glance
See the profile customers are evaluating.
Rankley organizes the public information customers see across Google into one clear snapshot so you can quickly spot missing, inconsistent, or outdated business details.
Fictional demonstration business and sample profile data, not a Rankley customer or live audit.
Business Profile Snapshot
Harbor & Pine Home Services
HVAC contractor
4.8214 reviews
- Address
- 1287 Cedar Ridge DriveAustin, TX 78704
- Phone
- (512) 555-0174
- Website
- www.harborpinehomeservices.com
- Open status
- Open · Closes 6:00 PM
Business Hours
- Monday
- 8:00 AM – 6:00 PM
- Tuesday
- 8:00 AM – 6:00 PM
- Wednesday
- 8:00 AM – 6:00 PM
- Thursday
- 8:00 AM – 6:00 PM
- Friday
- 8:00 AM – 6:00 PM
- Saturday
- 9:00 AM – 4:00 PM
- Sunday
- Closed
Claimed
Profile is claimed
Phone
Phone number present
Website
Website connected
Hours
Business hours set
Photos
Photos available
Key Insights
Top service signals
Heating repair, AC installation, maintenance, and emergency service appear prominently across the profile.
Profile completeness
Core business details are present, but several profile elements could still be strengthened.
Customer themes
Reviews frequently mention responsiveness, professionalism, and clear communication.
Customer Context
Understand what your profile and reviews say about the business.
Rankley organizes the public signals associated with your business so you can see how your services, attributes, and customer feedback come together. These patterns can help explain what customers notice most and where your profile may be sending mixed or incomplete signals.
Fictional businesses and representative signals shown for illustration, not live local results or Rankley customers.
Service signals
What Google associates with the business.
- HVAC repair
- AC installation
- Furnace repair
- Maintenance plans
- Emergency service
- Indoor air quality
Customer-friendly features
Helpful attributes customers may notice.
- Credit cards accepted
- On-site service
- Emergency availability
- Free estimates
- Financing available
- Weekend appointments
Common themes from reviews
What customers repeatedly mention.
- Responsive
- Professional
- Clear communication
- On time
- Helpful
- Quality work
What this suggests
Harbor & Pine appears to be strongly associated with responsive service and professional communication, while service-detail coverage could still be expanded to make the profile more complete.
Your Free Audit
A clearer picture of what’s strong, what may be stale, and where to improve next.
Your audit brings scores, profile signals, customer context, review insights, website checks, and prioritized recommendations together in one clear report—so you can understand what’s working and what deserves attention without digging through raw data.
See the full profile picture
Bring listing details, services, reputation, visuals, and website signals together.
Know what matters first
See a prioritized recommendation instead of sorting through every finding yourself.
Understand the context
See customer themes, review activity, and relevant local signals alongside the score.
Keep the next steps clear
Use practical recommendations tied to what the audit actually found.
Run My Free Audit
Free to run · No Google login · No credit card required
How It Works
From Google Maps link to prioritized audit.
Run your free Google Business Profile audit in three simple steps. No Google account connection, dashboard setup, or credit card required.
- 1Step 1
Paste your Google Maps link
Find your business on Google Maps and paste the business profile URL into Rankley.
Harbor & Pine Home Services
4.8214 reviews
HVAC contractor
https://www.google.com/maps/place/...Need help finding your link? - 2Step 2
Confirm the right business
Rankley matches the link to the public business profile so you can confirm the location before the audit runs.
Harbor & Pine Home Services
HVAC contractor
1287 Cedar Ridge Drive
Austin, TX 78704(512) 555-0174Business found
This is the business we’ll audit.
- 3Step 3
Review your prioritized audit
Rankley analyzes the available public signals, organizes the findings, and sends you the completed report when it's ready.
RankleySample report78/ 100Good foundation
High impactAdd more service details to your profile
Business Profile
82
Reputation & Reviews
76
Customer Engagement
68
Website Performance
74
Local Context
80
No Google login required
We only use publicly available data.
Read-only analysis
Your profile stays safe and secure.
No credit card required
100% free to run your audit.
Run My Free Audit
Free to run. Results delivered by email when complete.
GBP Audit Explained
What is a Google Business Profile audit?
A Google Business Profile audit is a review of the public information and signals connected to a business’s profile on Google. It helps identify missing details, weak trust signals, outdated activity, website issues, and other opportunities that may affect how the business appears to customers in Google Maps and local search.
Google Business Profile was previously known as Google My Business, so the same type of review is also commonly called a Google My Business audit, GMB audit, or GBP audit.
The goal is not simply to produce a score. A useful audit helps you understand whether the profile looks complete, trustworthy, current, and easy for customers to act on—and which issues may deserve attention first.
What Rankley does not do
Does not require access to your Google account
We only use publicly available data.
Does not edit your Google Business Profile
Rankley provides recommendations only.
Does not make changes to your listing
You stay in full control of your profile.
What a GBP audit reviews
Rankley analyzes the key areas that influence your visibility, customer trust, and overall performance in Google Maps and local search.
Core business information
Business name, primary category, phone number, hours, website, and claimed status.
Services and attributes
Services, supporting categories, business attributes, and customer-facing details.
Reviews and reputation
Rating, review volume, freshness, response activity, and recurring customer themes.
Photos and activity
Photos, freshness, recent posts, and overall visual completeness.
Website and schema
Website accessibility, HTTPS, LocalBusiness schema, contact consistency, and basic crawl checks.
Customer and local context
Service-area associations, review themes, nearby businesses, and local category context.
Read-only analysis
No Google login required
No credit card required
Why Rankley’s audit is different
More useful than a checklist score.
A basic audit can tell you what is missing. Rankley goes further by organizing the signals into context, priorities, and practical next steps so the report is easier to act on.
See the whole profile
Rankley looks beyond a handful of missing fields and brings listing details, services, reviews, activity, website signals, and local context into one report.
- Listing fundamentals
- Customer trust signals
- Website support
- Profile activity
- Local context
Understand what the signals mean
A missing field is not always equally important. Rankley adds context so you can understand how reviews, services, freshness, completeness, and other signals may affect the profile customers see.
- Customer trust
- Profile freshness
- Service relevance
- Completeness
Know what deserves attention
Instead of handing you a long issue list, Rankley highlights a priority and organizes findings so you can focus on the next useful action.
- Start Here recommendation
- High-impact opportunities
- Practical next steps
- Clear priorities
Typical checklist audit
Checks for common items, gives you a score, and leaves you to interpret the results.
- Checks for missing items
- Produces a score
- Stops there
Rankley audit
Evaluates the broader profile, adds context, and shows what deserves attention first—with practical next steps.
- Checks the full profile
- Understands the context
- Prioritizes what matters
- Recommends next steps
Run My Free Audit
Free to run · No Google login · No credit card required
GBP AUDIT FAQ
Frequently askedquestions.
Quick answers about Rankley’s free Google Business Profile audit, what it checks, and what you need to get started.
Is the Google Business Profile audit really free?
Yes. Rankley’s Google Business Profile audit is free to run and does not require a credit card. The audit is designed to give you a clear view of your public profile signals and the areas that may deserve attention.
What do I need to run the audit?
You need the public Google Maps URL for the business and an email address where Rankley can send the completed report. No Google account connection is required.
What does the audit check?
Rankley reviews five core areas: Core Listing, Services & Customer Signals, Reputation, Visuals & Posts, and Website & Schema. The report also organizes important findings into prioritized recommendations and can include customer and local context where supported by available public data.
Do I need to connect my Google account?
No. Rankley’s free audit uses publicly available information and does not require access to your Google account or Google Business Profile account.
Does Rankley edit my Google Business Profile?
No. The audit is read-only. Rankley analyzes available public signals and provides findings and recommendations, but it does not make changes to your business profile or Google account.
How long does the audit take?
Most audits are completed within a few minutes, although timing can vary depending on the available public data and external data sources. Rankley will email you when the completed report is ready.
What is the difference between a GBP audit and a Google My Business audit?
They refer to the same general type of review. Google My Business was renamed Google Business Profile, so you may still see the terms Google My Business audit, GMB audit, and GBP audit used interchangeably.
Can I audit more than one business or location?
Rankley’s free audit is designed to provide a useful sample of a business’s profile health, and usage limits may apply to prevent automated or repeated abuse. Businesses managing multiple locations can use Rankley’s broader platform for ongoing visibility management.
Why might Rankley say a business has already been audited?
To keep the free audit available and prevent repeated automated use, Rankley may limit how often the same business can be audited within a short period. If you recently requested an audit, check your email for the existing report.
Where does the audit data come from?
Rankley analyzes publicly available business profile, website, review, and related local-search signals using multiple data sources. The free audit does not require private Google account access.
Can agencies use Rankley for white-label GBP audits?
Yes. Rankley supports agency and white-label GBP audit workflows so agencies can provide branded audit experiences to their clients while keeping Rankley’s analysis and reporting capabilities behind the scenes.
Ready to see your profile more clearly?
See what your Google Business Profile may be missing.
Run your free Rankley audit to see how your profile, reviews, services, website signals, and local context come together—and what may deserve attention first.
Run My Free Audit
- Free to run
- No Google login
- No credit card required
5 audit areas
Complete profile analysis
Prioritized recommendations
Focus on what matters
Customer + local context
See the bigger picture
Read-only analysis
No changes to your profile